Our values reflect those of a business started by a band of tastemakers and disruptors turned influencers from all over the world and the minimalist style we relish. The approach we take towards design bespeaks a bias for the balance between simplicity and indulgence.

Our business model works to reverse the systemic damage of thoughtless business leaders. We do this by leading by example. We donate our time, services and at least 20% of our profit to underrepresented, underprivileged and environmental groups. We source locally, employee fairly and mentor daily to help improve lives through business. These values are embedded in everything we do. We believe in partnering with others who share these values and who conduct business ethically.

Bottom line, the game has changed. We have reprioritized the set of business standards that we work within. Success is based on societal and environmental agendas in line with financial goals. Instead of leaving no trace, we’re making waves. We challenge you and want you to join us as a partner. Lets make icons.