Our values reflect those of a business started by a band of tastemakers and disruptors turned influencers from all over the world and the minimalist style we relish. The approach we take towards design bespeaks a bias for the balance between simplicity and indulgence.

Our business model works to reverse the systemic damage of thoughtless business leaders. We do this by leading by example. We donate our time, services and at least 20% of our profit to underrepresented, underprivileged and environmental groups. We source locally, employee fairly and mentor daily to help improve lives through business. These values are embedded in everything we do. We believe in partnering with others who share these values and who conduct business ethically.

Bottom line, the game has changed. We have reprioritized the set of business standards that we work within. Success is based on societal and environmental agendas in line with financial goals. Instead of leaving no trace, we’re making waves. We challenge you and want you to join us as a partner. Lets make icons.


amplifying underrepresented voices in art

Cecilia Cuff has worked within the Parse family since 2006 going on to open her own art residency and mentorship space for underrepresented voices in 2016. Parse strives to provide an inclusive sanctuary for the expression and amplification of minority and marginalized voices. Using methods of learning and therapy through art.

PARSE SECO is a space boasting public art that sets trends, questions narrative and viewpoints and nourishes the artistic youth by emphasizing the importance of creative expression seemingly neglected by the standard educational model. While PARSE SECO is in a constant flux of creative change, the one thing that remains constant is the dedication to increase representation of minority voices in the art world and the importance of mentorship through art .


building community through creativity

The Nascent Group was contracted to indefinitely curate New Mexico’s first interactive outdoor art space. Arroyo Seco Live’s Seco Live Space initiative provides nomadic pop up retail and instructional opportunities for artistic entrepreneurs and community activators alike. They are integrated into the community infrastructure and have the potential to range from commercial services to civic community-based resources.

The transformative space uses art to drive commerce into small businesses in the area by creating interactive art installations that generate statewide drive in traffic.

As a public space, it is, by careful design, accessible to the entire community at all times using engagement with nature, art and open space as an emulsifier. Using public art as a common thread, the space provides a visual mechanism for understanding each other’s cultures and perspectives while reinforcing social connectivity with others.